Wednesday, June 23, 2010

Big Boi and Rick Ross? It Don't Get No Smoother Than That!

Okay I'm back on my blog grind people. I came across this new joint while I was on Global Grind.

It's Outkast's Big Boi and The Boss Rick Ross spittin' verses together.

Here is the link below. Enjoy:

Let's Make It Happen!!!

Mello Melanin, The Hot Instrumentalist


The Top 10 Excuses for NOT Achieving Music Business Success

Over the years, I’ve heard many excuses from aspiring artists on why they are not successful in the music business. I’ve compiled a list of the “Top 10 Excuses for NOT Achieving Music Business Success”. The difference in winners and losers is winners take action and losers make excuses for not taking action.

Here is my list of excuses:

1. I’m too young
2. I’m too old
3. I don’t have enough money
4. I don’t have enough contacts
5. I don’t know what to do
6. I just don’t have the look
7. Other people are holding me back
8. I don’t live in the right city
9. I have too many other obligations (kids, marriage, job, etc.)
10. I’m not getting enough exposure

Let me attack these excuses one by one.

1. I’m too young

There have been many young people who have made it in the music business. In fact most people get started when they are young. Currently, there are young people who top the music charts like Justin Bieber. Michael Jackson started when he was 5 years old. Destiny’s Child found success when they were teenagers and look at there members now. Who hasn’t heard of Beyonce? If you are young, I say you probably have a better shot at being successful than someone in their 70’s. We’ll also dispel the “old age” excuse in #2.

2. I’m too old

I remember one of my friends stating to me that if he was not successful by the age of 30 in the music business, then he would quit altogether. Well, the music business is very strange and instead of focusing on making great music and being a great entertainer, my friend focused on his age. Al Jarreau was well past 30 when he became successful. Most recently Susan Boyle has become an international success, not because of her age and her looks but because she has talent.

3. I do not have enough money

I’m sure glad I got over this excuse early. If you do not have any money then you should find someone to invest in your music career or learn how to advance your career without using too much money. There are all kinds of guerilla marketing techniques that aspiring artists can use to further their careers. Go to the library and get a book on guerilla marketing and you see what I mean. Better yet, Google it!

4. I do not have enough contacts

Once again let’s shoot this excuse down for good. We are in the information age. There are networking sites like MySpace, Facebook, Twitter and many others online that will allow you to make all the contacts you need. In the offline world, you can go to music industry conventions to learn about the music business and build lasting relationships. I can’t even remember all the contacts I’ve build over the years but I will never say I don’t have enough contacts.

5. I don’t know what to do

This is another tired excuse. There are plenty of books in the public library on everything from how to make a demo to how to book your own shows and make money. If you really don’t know what to do, find a mentor and follow their path. Even if you don’t personally know them, success leaves clues. Figure out what they did and duplicate it.

6. I just don’t have the look

Of course there are plenty of gorgeous artists in the entertainment industry but if you don’t think you have “the look”, then you probably need to quit anyway. I’m serious. There have been some really blockbuster successes that were not “lookers”. Besides, beauty is in the eye of the beholder which means different people are attracted to different things. This is more of a self–esteem issue and you should probably work on boosting your self-esteem first if you plan on being in the music business. Sometimes people can be mean and if you have thin skin or are easily offended, this business is NOT for you.

7. Other people are holding me back

Really? Unless you are incarcerated or someone is holding you against your will, no one can really keep you from achieving your music goals. You need to look at the “man in the mirror” and figure out what you need to do to get going with your plan.

You do have a plan don’t you?

There can be negative people in your life but if that is the case then if you are an adult, you can remove yourself from their negativity. So many artists hear the words, “I don’t think you can make it in the music industry.” If someone is telling you that, you need to get as far away from them as possible because you’ll begin to doubt yourself and your talent.

8. I don’t live in the right city

Thirty years ago this might have been true but once again the Internet shoots this excuse right in the heart. There used to be a time where you had to live in New York City, Los Angeles, or Nashville to make it in the music business. The Internet has leveled the playing field so that no matter where you live, you can make money and get discovered if that is you goal.

9. I have too many other obligations (kids, marriage, job, etc.)

I actually struggled with this one for a while. I put my music dreams on hold to take care of my family and that was a very noble and responsible thing to do. However, I never stopped writing and moving forward with my goals. I learned how to make beats and I learned how to market myself on the Internet as I’ve said to you so many times before in this article.I did not make excuses for what I was doing. I just need to find a different way of achieving my goals and there is absolutely nothing wrong with this approach. Even if you have to spend 30 minutes a day doing something toward making you music dreams come true, that’s better than doing nothing at all.

10. I’m not getting enough exposure

I can lump this excuse in with some of the others above but here is a different viewpoint on exposure. Internet, Internet, Internet! All you need are some basic pieces of equipment and you’re on your way to getting massive exposure. You first need to take a course in guerilla marketing so you can learn how to market yourself with little to no money.

I would also suggest getting a digital camera and/or a camera that records video. You can post pictures and videos all over the Internet for your fans to see. Need to do a live show? Have someone record you performing live and post it on the Internet on sites like YouTube. Posting on a site is not enough though. You need to learn how to bring traffic to your postings and that is why I recommend learning Internet marketing.

People are making a killing on the Internet and it doesn’t take millions of people or millions of sales to make you successful.

I’m sure there are more excuses than I’ve listed here but I do believe these are the ones I’ve heard the most. If you are using any of these excuses above, I suggest you take a good look at yourself and actually figure out if this business is for you.

In closing, I would like to leave you with a quote. I’m not sure who the author is but when you start making excuses, always remember this:

Excuses are the tools of incompetence. Those who use them build monuments of nothingness that shall not amount to anything. Therefore, there are no excuses.

Let's Make It Happen!!!

Mello Melanin, The Hot Instrumentalist


Tuesday, June 22, 2010

Some hotness I thought I sent yesterday

Everyday I'm hustlin' like Rick Ross cuz I'm a Boss. Don't get it twisted bcuz yo mind didn't get shifted.I'm natually lifted, exceptionally gifted.Y'all cats still trippin' on what my voice and my lips did! One love FB! Enjoy the krazy escalator pic!!!! Mello Melanin

This message was sent using picture-talk messaging service from MetroPCS.

Make Beats Online: The Real Key to Today’s Music Business Riches

There are a growing number of producers who have learned to make beats online and sell them online for a profit. Even if you do not actually make beats online, you can still sell them online and make a comfortable living. There are several reasons music producers can make a killing selling beats online. These reasons include:

1. Low overhead
2. Global marketplace
3. 24 hour – 365 day ability to sell beats
4. Other people can sell your beats for you

Let us cover each one of these key factors.

1. Low overhead

Anyone with access to a computer and music equipment can make beats and sell them online. Only a short time ago, in order to make money as a music producer, you had to have expensive equipment dedicated to making music. With the incredible advances technology has made, all anyone needs is a computer with software to make beats, access to the Internet, and the will to succeed. No on has to pay thousands of dollars for music equipment or make demos to be successful.

2. Global marketplace

With the global reach of the Internet and the World Wide Web, you can sell beats to anyone who is interested. If you are a producer in Atlanta, Georgia, you can easily sell beats online to someone in Los Angeles, California, Tokyo, Japan, and London, England all in the same day without leaving your home. There are numerous websites where you can post your beats for sell and make a profit.

3. 24 hour – 365 day ability to sell beats

Again, the Internet is up and running 24 hours a day. It never sleeps and even while YOU sleep, it can and will be still making money. It is like have a salesperson out in the world that makes you money night and day. You can basically set up your music production business to be on automatic pilot so that all you have to do is keep making and uploading beats to sites all over the Web.

4. Other people can sell your beats for you

Yes, you read that correctly. When you harness the power of the Internet, you can have other people selling beats for you online. The people are called affiliates and they bring buyers to you and you sell them beats. They only get paid by performing and you do not have to pay them until you get paid. They get a percentage of what you earn and you get a paying customer. It is a Win-Win situation when done correctly and nobody loses.

Are you a music producer who is having trouble selling beats the traditional way of making demos, submitting them to as many artists as you can and waiting to get results? That way of making music is D-E-A-D. The whole music industry is changing because of technology and those who are not embracing the technology and it’s power will be left behind.

I am familiar with some producers who earn well over $100,000 making their beats available online and selling them to aspiring artists. There is a huge market for beats online because there are more aspiring music artists than there are music producers.

This is called the law of supply and demand. The demand is high for beats in today’s music industry. More and more artists are getting discovered online. Everyone is ready to become the “next big thing”.

Are you going to capitalize on this trend or are you going to watch other producers get paid and wonder how they did it. In a few years these music producers will be filthy rich and people will still wonder how they got that way.

Get started making your beats available online today if you have not already done so. Also you should take a course on Internet marketing to be really successful. The investment you make in yourself will far out weigh the cost of getting a good education on learning how to sell.

Let's Make It Happen!!!

Mello Melanin, The Hot Instrumentalist


Sunday, June 20, 2010

How to Overcome Obstacles on Your Path to Music Business Success

We have all heard about how artists have become a music business success story through hard work and persistence. Recently on a VH1 “Behind The Music” special I learned the story of Hiphop’s “Pitbull in a skirt”, EVE. The documentary was great as you learn of her many trials and triumphs in the music business.

EVE has gone from being a teenage stripper, to being signed and dropped from Dr. Dre’s record label, Aftermath Records, to being an international entertainment success. None of this happened overnight. Yes, she was in the right place at the right time but there were so many times when she thought about quitting the music business altogether.

Even after she reached the success that most of us dream of achieving she still had all sorts of personal problems ranging from excessive drug and alcohol use to private sex tapes being leaked on the Internet and being blackmailed with photos of her past life as a stripper. Throughout all of these obstacles, she managed to win a Grammy Award and star in her own TV sitcom.

It was a great motivator for anyone who may feel like they want to quit the music business.

So how can you overcome your own obstacles to music business success?

Before we get into detail, let us define what an obstacle is. To put it simple and in my opinion, an obstacle is something you see when you take your mind off your goal. I think that needs to be repeated.

An obstacle is something you see when you take your mind off your goal.

In other words, what are you focusing on? Are you focused on your goal or the thing that is stopping you from reaching your goal? There is a BIG difference.

You can use this 3-step formula to overcome your obstacles to music business success.

1. Identify the obstacles

In order to move past obstacles you must be able to identify what they are. Unless you know what it is that is holding you back, how will you ever be able to overcome it? Once you have identified the obstacle you should change your mind to think of it as a challenge. A challenge gives your mind something to look forward to but stating an obstacle as a problem actually shuts your mind down making it harder to find a solution.

2. Decide you want to overcome the obstacle

Once you have identified the obstacle, you need to decide if it is worth your time to spend time and energy to go ahead and accept the challenge. If is not worth your time, then leave the obstacle alone and think of something else to do.

3. Act on your decision to overcome the obstacle

This final and most crucial step is where most aspiring artists fail because they simply give up before trying. You must act on your decision. Nothing replaces action. Deciding to do something is an event that only happens in your mind. DOING something require movement. Once you get starting acting on an obstacle or challenge, you may find it is not as severe as you originally thought.

Using these steps you can conquer almost any obstacle to your music business success. If you run into an obstacle you do not know how to handle, find a mentor or someone who has been through what you are going through. Once you have successfully dealt with the obstacle, if the same type comes up again, then you will be prepared to handle the challenge with flying colors. Good luck!

Let's Make It Happen!!!

Mello Melanin, The Hot Instrumentalist


Wednesday, June 16, 2010

How to Win In the Music Business with Persistence

As children, most people learned the story of the tortoise and the hare. The hare was quicker than the tortoise but in the end, the tortoise won the race because of his persistence. Getting anything you really want in life is the same as this story.

This theory can also be applied to the music business as well.

There are no overnight successes. There may be artists who seem to have this type of success but what the public does not see are the long hard hours which have been sacrificed to get them where they are today. To prove a point and put this theory in perspective, let us compare two types of artists. We will call the first artist, Big Mack and the second artist, Small Fry.

Both Big Mack and Small Fry have talent but they have very different mentalities. Big Mack sees the music industry as a “get rich quick” scheme and does not care about learning the business of music. All he wants to do is get the fame and fortune by any means necessary. He gets a record deal and has a hit song on the radio.

He spends his money on cars, clothes, women, jewelry, etc. Big Mack’s career seems great in the beginning but he fails to make another hit. His second album is a flop and he owes his record label $500,000 because they did not recoup their investment in him.

Big Mack never even took the time to find out what recoup meant.

Now he lives with his mom in her basement. He still has at least one of the fancy cars but the engine is going bad and it needs a brake job. The clothes went out of style, all the women left, and he had to pawn the jewelry. He now works in a warehouse making $8 an hour and complaining how the music industry was unfair to him.

Small Fry on the other hand never had a big budget. He learned as much as he could about the music business through books, attending music conferences, and finding mentors who he could model. He started his own record label, Hot Fries Records and a publishing company, Supersize Fries Music.

He learned how to market and promote his music using guerilla marketing techniques because he did not have much money. Small Fry became a regional success and secured an independent distribution deal with an international distributor.

Small Fry invested his money back into his businesses and bought a nice piece of real estate to build a recording studio so he could continue to create music for himself and others. He became a music mogul and will probably never be able to spend all the money he has earned in his lifetime.

How can you apply this to your music career?

You must have a vision of where you want to be. People hear this stuff all the time but most never act toward making their dreams reality. You should also have some written down goals for you music career.

Then you must act. Nothing replaces action. This is where things can get tricky because even though you do take action, you may not like the results you get. You can make one of two choices: quit or persist.

If you quit, you may never know the realm of possibilities you may have achieved. You will never know if you were the next “big thing” because you gave up.

If you persist and continue on even though you have setback after setback, you will be successful. Your music career may not end up exactly like you planned in the beginning but most of the time, you will end up better off in life and much happier.

Are you at the verge of quitting the music business? How will you truly know if you don’t at least try again? If you fail at something, pick yourself back up, dust yourself off, and keep going. You didn’t really fail. You just found one way that would not work.

Let's Make It Happen!!!

Mello Melanin, The Hot Instrumentalist


Sunday, June 13, 2010

3 Ways to Stay Focused on Your Music Business Goals

Are you an aspiring musician who feels like you have what it takes to be successful in today's music business? Do you seem to get sidetracked by life little interruptions? If this sounds familiar then you may have a lack of focus and without a "laser beam" focus, its doubtful you will be successful in the music business or any business for that matter.

Some independent artists tend to want to handle all of the details of starting their business themselves. While this is admirable, its not very smart as a long term business strategy.

Here are 3 ways aspiring music artists can stay focused on their goals.

1. Write Your Goals Down

The most successful people in the world have written goals. Written goals take your dreams a big step closer to reality. Getting S.M.A.R.T. goals written down on paper can help you create a laser beam focus to become successful in your music career. S.M.A.R.T. goals are (S)pecific, (M)easureable, (A)ction-oriented, (R)ealistic, and (T)imely.

Write your goals down exactly as you desire them to happen and set a realistic deadline for making it happen. This will put you ahead of the majority of other artists because most artists do not understand the music business is a business first.

Review your goals daily if possible and work toward making them reality everyday. With written goals, you know where your want to go and what it looks like when you get there. Most of the time the end result is better than what you expected.

2. Do Something Everyday

Writing your goals down is only the first step to realizing your music business dreams. Once you write them down, you must follow up with action. Do something everyday toward reaching the goals you have set. If your goal is to complete 3 songs this week, then you should do what is necessary to get those songs written. Grab your pen and paper, word processor or whatever and get moving toward the goal you have set.

Nothing replaces action and the more you act on making your goals a reality the more successful your career will be.

3. Find a Mentor

There are plenty of examples of successful music artists who have experienced the joy of handling their business correctly and reaping the benefits of good business sense. There are more examples however of what not to do as well. A good mentor can help you figure your way around potential pitfalls that are surely to occur as your career grows.

You do not have to know an artist personally to learn from them as a mentor. Success leaves clues so why not study successful artists? Having a mentor is like having a guide through the mountains and valleys of the music business. Using their experience and knowledge can help put your career on fast forward.

Using these 3 methods will help you move toward your music business goals faster than you ever expected. Sure there are other methods but you will find the most successful artists practice these 3 ways in some form or fashion.

Let's Make It Happen!!!

Mello Melanin, The Hot Instrumentalist