Wednesday, June 16, 2010

How to Win In the Music Business with Persistence

As children, most people learned the story of the tortoise and the hare. The hare was quicker than the tortoise but in the end, the tortoise won the race because of his persistence. Getting anything you really want in life is the same as this story.

This theory can also be applied to the music business as well.

There are no overnight successes. There may be artists who seem to have this type of success but what the public does not see are the long hard hours which have been sacrificed to get them where they are today. To prove a point and put this theory in perspective, let us compare two types of artists. We will call the first artist, Big Mack and the second artist, Small Fry.

Both Big Mack and Small Fry have talent but they have very different mentalities. Big Mack sees the music industry as a “get rich quick” scheme and does not care about learning the business of music. All he wants to do is get the fame and fortune by any means necessary. He gets a record deal and has a hit song on the radio.

He spends his money on cars, clothes, women, jewelry, etc. Big Mack’s career seems great in the beginning but he fails to make another hit. His second album is a flop and he owes his record label $500,000 because they did not recoup their investment in him.

Big Mack never even took the time to find out what recoup meant.

Now he lives with his mom in her basement. He still has at least one of the fancy cars but the engine is going bad and it needs a brake job. The clothes went out of style, all the women left, and he had to pawn the jewelry. He now works in a warehouse making $8 an hour and complaining how the music industry was unfair to him.

Small Fry on the other hand never had a big budget. He learned as much as he could about the music business through books, attending music conferences, and finding mentors who he could model. He started his own record label, Hot Fries Records and a publishing company, Supersize Fries Music.

He learned how to market and promote his music using guerilla marketing techniques because he did not have much money. Small Fry became a regional success and secured an independent distribution deal with an international distributor.

Small Fry invested his money back into his businesses and bought a nice piece of real estate to build a recording studio so he could continue to create music for himself and others. He became a music mogul and will probably never be able to spend all the money he has earned in his lifetime.

How can you apply this to your music career?

You must have a vision of where you want to be. People hear this stuff all the time but most never act toward making their dreams reality. You should also have some written down goals for you music career.

Then you must act. Nothing replaces action. This is where things can get tricky because even though you do take action, you may not like the results you get. You can make one of two choices: quit or persist.

If you quit, you may never know the realm of possibilities you may have achieved. You will never know if you were the next “big thing” because you gave up.

If you persist and continue on even though you have setback after setback, you will be successful. Your music career may not end up exactly like you planned in the beginning but most of the time, you will end up better off in life and much happier.

Are you at the verge of quitting the music business? How will you truly know if you don’t at least try again? If you fail at something, pick yourself back up, dust yourself off, and keep going. You didn’t really fail. You just found one way that would not work.

Let's Make It Happen!!!

Mello Melanin, The Hot Instrumentalist


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