I had a conversation with DJ Pocket from Serious Knock Entertainment (www.seriousknockent.com) the other day about a new artist he's releasing on his label, DJ Razor Ramon.
Our conversation was about how to marketing Razor Ramon to get better exposure & sales. I shot some ideas to Pocket about what he could do because I know he wants his project to be successful. Who doesn't?
One thing I covered with him was how the copy (which is the wording in the advertising) actually sells the product not just the image. The image should enhance what the copy is saying to the reader.
I got news for you my friends. It ain't gonna happen!
The example I gave him is using a flyer with text only on bright card stock paper. Previously, I told you about how I promoted "Da Unfold". I used really bright yellow card stock paper for our flyers with black text ONLY on the front and back and our logo. I put them all over Atlanta everywhere my target market hung out and out of town as well.
Remember the music business is still competition and you have to make noise to get noticed.
Mello Melanin, The Hot Instrumentalist