Here is a follow up to my blog last week about marketing. Let's blow the lid off of what you think you know about business right now.
How important is marketing?
First, lets define what marketing is. A quick definition is matching buyers to sellers or in our case matching rappers to beats.
A more technical definition by the American Marketing Association is:
"Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large."
Damn, that's too much to remember! BUT...
...it's the key to having a successful business.
Marketing is the lifeblood of your business. If you're not communicating with your target market then your business will suffer.
You can be slack in every other aspect but if you slack in marketing, your business will sink!
Why? Because marketing brings in the MONEY. A good marketing plan helps you identify your customer, helps you find out what they like, and creates the situation where you can get the sale.
And a really good marketing plan helps you get the sale over and over again. And ultimately that is what you want in your business: repeat customers and referral customers.
Now you really need to listen to this point. This is what separates the person who makes beats online and makes a fortune and the guy who make beats online and gets few if any sales.
The secret is this:
Your business is really TWO businesses in one. Your primary business is to make your own beats and your secondary business is to market your business.
Once you get this firmly in your mind, you'll change the way you look at the game and...
...you'll begin to make more sales.
Once again, if you're really serious and not just looking for a get rich quick scheme there is help out there for you to learn how to market your beats successfully.
Click on LiveOffBeats.com to get started marketing your beats now because if you don't market, no one will know you exist!!!
Let's Make It Happen!!!
Mello Melanin, The Hot Instrumentalist