Thursday, August 20, 2009

Marketing Your Act With Your Own Music Videos

When it comes to marketing your music, television is the granddaddy of all marketing mediums. Some people, including your target market, watch countless hours of TV every week. Music videos are a great way to market your band. Look at the impact music videos had on Micheal Jackson's (R.I.P.) career. One video, Thriller, literally changed his life and the way music videos were made forever.

But making a music video for television isn't cheap. You may get lucky like my group did and get a TV quality music video for a few hundred bucks but generally that's not the case. How do you record and market a music video to help you get the buzz that you're looking for?

Advancements in technology have made it feasible for an artist to make and market a music video with a digital camera, a computer, some inexpensive software, and the Internet. A few years ago my DJ, Jon Doe produced a video with my partner-in-rhyme Eddie Meeks. He used a digital camera from his job and recorded a music video right in our studio which happened to be in his basement.

Here's the video below. Click the play button to check it out!

With the power of the Internet you can upload your music video on to sites like YouTube, MySpace, Facebook, etc. for the world to see. Even though I've had a music video on BET, this was more economical, simpler, and quicker to produce.

Will this make you a millionaire overnight? Probably not but it will get you some exposure on the Internet and it will definitely get you some more fans. You never know whose watching your music video. It may just be the break you're looking for.

Another great way to market you video is to record a live performance. This is also a great way to connect with your fan base as well as showcase your work to music executives.

If you use this music video marketing method correctly, you can set it up as an big event where your have you fan base tune in for the live performance right at the comfort of their computer.

Like I stated in the beginning, television is the granddaddy of marketing. If that's the case, then the Internet must the direct offspring. Putting your music video on the Internet is the next best thing the getting exposure on TV because you get all the same benefits with more reach and less hassle.

If you don't have a music video yet, then you should start planning on making one as soon as possible if you're serious about your music career.

Let's Make It Happen!!!

Mello Melanin, The Hot Instrumentalist


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