Monday, November 3, 2008

Finding The Right People to Buy Your Beats

Now for my continuing rant about marketing. Like I said in a previous post, marketing is the lifeblood of your business. If you don't have customers, you don't have a business.

So how do you find the right people to sell your beats to?

You have to identify your target market.

How do you do that?

You identify your target market by doing research such as demographics and psychographics.

What are demographics & psychographics?

Here are the definitions according to

"Demographics are the average or typical characteristics of the people who buy your products or services. Such characteristics include age, income, education, status, type of occupation, region of country, or household size.

"Demographics can also include the age of children, the status of home ownership, one's home value, and whether one's home is located in an urban or a rural location.

"Psychographics take this idea a step further: These include people's lifestyles and behaviors — where they like to vacation, the kinds of interests they have, the values they hold, and how they behave.

"To hone this information to fit your marketing needs, you will need to conduct research — survey people who have bought your products or those who use similar ones.

"You need to know both demographics and psychographics in order to advertise and sell your product effectively. You'll need to match the audience's characteristics of the media you choose with the characteristics of your desired purchasers.

"In that way, you won't loose precious dollars on wasted advertising and marketing."

I couldn't have said it better!

There is really no shortcut to finding out who your customer is. You can try but you'll "loose precious dollars on wasted advertising and marketing"....

....and why would you want to do that?????

Let's Make It Happen!!!

Mello Melanin, The Hot Instrumentalist

P.S. If your primary goal is to make a living by making your own beats, then I would like to suggest you to Live Off Beats can help you get sales for your beats so that you can make beats on a full-time basis.


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