I hope you're enjoying and learning as much about Hip Hop History month as I am. Today we're going to touch on Street Entrepreneurialism. According to The Gospel of Hip Hop, Street Entrepreneurialism is "the study and application of fair trade and Hip Hop business management."
It goes on to say "Street Entrepreneurialism...focuses on the Spirit to be self-employed, inventive, creative, and self-educated. It is this Spirit; the Spirit of self-creation, the urge to create and sell one's own talents, discoveries and inventions that is encouraged by these teachings."
There are countless examples of people like this in the music business including Russell Simmons, Master P, Sean "P. Diddy" Combs, Luther Campbell (aka Uncle Luke or Luke Skyywalker), Ludacris, Too Short, etc. We can also include clothing companies like Ecko Unlimited and FUBU.
Mello Melanin, Eddie Meeks, Jon Doe aka Prophetix
Photo courtesy of SoutheastHiphop.com
In this Spirit of Street Entrepreneurialism, we were forced to learn the music business not only as artist but as businessmen too. It was not all glorious. We got jerked on our very first project but we learned from it and kept going. We found some investors and pressed up some vinyl records, CD's and tapes and begin to sell them as Too Short would say "Out da trunk".
This method of doing business allowed us to travel to places and perform with artists we would've most like never have performed with such at KRS-ONE, The Roots, and Talib Kweli. As a matter of fact, Ludacris (who also demonstrated Street Entrepreneurialism), was the FIRST Deejay to play our vinyl record on live radio when he had his Future Flavas show on Hot 97.5 in Atlanta, GA. He was known as Chris Lova Lova back then and his co-host was Poon Daddy (who is still part of his Distrubing Tha Peace camp to this day).
Ludacris (formally known as Chris Lova Lova) and Poon Daddy
Photo by Rolling Out Magazine
If you're interested in learning more about The Gospel of Hip Hop, The Temple of Hip Hop, and Hip Hop's elements, check out the link below at Amazon.com:
Let's Make It Happen!!!
The Rap Beat Creator, Emcee, and Hip Hop Scholar